General Mills
Reese's Puffs Cereal
The Perfect Breakfast
Most cereal commercials aimed at kids talk down to them and insult their intelligence. Knowing this, we were determined to create a commercial that not only increased sales, but that kids actually like. You need only visit YouTube to see if we accomplished what we set out to do. Is it just us, or do you smell a sequel coming?

The Perfect Breakfast Redux
Sequels don't happen very often in advertising. Of course, most commercials don't increase sales by double digits virtually every month after they beginning running. If that doesn't justify a sequel, we don't know what does.